Capability

Marketing skills (45) for Claude

Corey Haines' marketing-skills pack — 45 agent skills for CRO, copy, SEO, ads, lifecycle, and growth.

#skills#marketing#growth

marketingskills by Corey Haines is a pack of 45 agent skills that teach Claude Code how to do real marketing work — conversion optimization, copy, SEO, paid ads, lifecycle, and growth. It follows the open Agent Skills spec, so it also works in Codex, Cursor, and Windsurf. Install once; Claude then pulls the right skill automatically when a task calls for it, or you can invoke one by name.

Strategyplan · research
Createcopy · content · SEO
Convertpages · signup
Distributeads · PR · social
Measureanalytics · A/B
Retainlifecycle · churn
The 45 skills span the whole funnel — the nine categories below map onto these stages.

Install

Pick whichever fits your setup. The CLI installer and the Claude Code plugin are the easiest.

  1. 1

    CLI installer (recommended)

    Adds the skills to your agent's skills folder. Install everything, a subset, or list what's available.
    bash
    npx skills add coreyhaines31/marketingskills
npx skills add coreyhaines31/marketingskills --skill cro copywriting
npx skills add coreyhaines31/marketingskills --list
  2. 2

    …or the Claude Code plugin

    Add the marketplace, then install the bundle.
    bash
    /plugin marketplace add coreyhaines31/marketingskills
/plugin install marketing-skills
  3. 3

    Reload, then confirm

    Reload the agent so the skills register. Ask “what marketing skills do I have?” or run /cro to check one responds.

Other ways to install

Clone & copy (cp -r marketingskills/skills/* .agents/skills/), add it as a git submodule, fork and customize, or use npx skillkit install coreyhaines31/marketingskills for multi-agent setups.

How to use them

Two ways — and you'll mostly use the first:

Just describe the task

Claude reads the request and triggers the matching skill automatically — no command to remember.

Or invoke by name

Every skill is a slash command equal to its folder name — /cro, /emails, /seo-audit.

text
"Help me optimize this landing page for conversions"   → cro
"Write homepage copy for my SaaS"                       → copywriting
"Set up GA4 tracking for signups"                       → analytics
"Create a 5-email welcome sequence"                     → emails

# or directly:
/cro
/seo-audit

All 45 skills, by category

Every skill in the pack, grouped into nine categories (the counts add up to 45). Each name links to its source folder. Click a category:

SkillWhen to use it
/croIncrease conversions on marketing pages and forms.
/signupOptimize signup, registration, account-creation, and trial-activation flows.
/onboardingImprove post-signup onboarding and first-run activation.
/popupsCreate or optimize popups, modals, overlays, and banners.
/paywallsBuild or optimize in-app paywalls, upgrade screens, and upsells.
/lead-magnetsCreate, plan, or optimize lead magnets for email capture.

6 + 9 + 7 + 5 + 2 + 1 + 3 + 8 + 4 = 45 skills.

A typical workflow

The skills are designed to hand off to each other. A common path for a new product:

  1. 1

    Understand the market

    /customer-research and /competitor-profiling to learn who you're selling to and against, then /marketing-plan to set direction.
  2. 2

    Build the page

    /copywriting for the page, /cro to structure it for conversion, and /signup / /onboarding for the activation flow.
  3. 3

    Make it discoverable

    /seo-audit, /schema, and /ai-seo so search engines and LLMs can find and cite it.
  4. 4

    Drive traffic

    /ads + /ad-creative, /social, /public-relations, and /directory-submissions.
  5. 5

    Measure & keep them

    /analytics + /ab-testing to learn what works, then /emails and /churn-prevention to retain.
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