Brand identity
Crochea brand guide: name, color palette, typography, voice & tone, mission, and slogans.
Crochea is a small-business handmade crochet studio and e‑commerce store. It sells hand-crocheted pieces — blankets, scarves, and accessories — made to order or in small batches from quality wool, cotton, and mohair. Nothing is mass-produced; every item is crafted by hand.
Brand colors
A warm, cream-and-burgundy scheme — values from web/src/index.css and the Stitch design system.
| Role | Hex | Use |
|---|---|---|
| Brand / primary | #791c16 | Buttons, links, accents |
| Brand deep | #5a130f | Sidebar, footer, hover states |
| Brand tint | #f0dedb | Soft backgrounds, chips |
| Ink (text) | #2a2326 | Primary text |
| Ink soft | #6e5f5a | Muted / secondary text |
| Paper | #f2f0ec | Page background |
| Paper card | #fbfaf7 | Cards, panels |
| Line | #ded7cc | Borders, dividers |
Supporting semantic accents
| Role | Hex | Use |
|---|---|---|
| WhatsApp channel | #4f8a6b | WhatsApp contact & order accents |
| COD payment | #c08a3e | Cash-on-delivery payment accents |
| Whish payment | #3e7d86 | Whish payment accents |
Typography
Inter for UI and body copy; Space Mono for eyebrows, labels, and mono accents.Voice & tone
Warm, calm, and craft-forward — the voice of a maker, not a corporation. It favors slow-craft language (“one stitch at a time,” “made slowly and deliberately”), first-person plural (“We believe in craft over quantity”), and gentle, tactile words (care, quiet, handmade, deliberate). Understated and sincere rather than salesy or urgent.
Vision & mission
Craft over quantity. To make handmade crochet pieces slowly and deliberately, with real care in every stitch — using natural, long-lasting materials — so the attention that goes into each piece is something the customer can feel.
What we stand for (About page)
Handmade · Natural materials · Made with care.Slogans
Currently used across the site.
“Handmade with Family & Love.”
Homepage hero
“Handmade, stitch by stitch”
About page hero
“Handmade with love.”
Footer signoff
“Handcrafted crochet pieces made with sustainable yarns and a whole lot of love.”
Footer blurb
“It started with a single ball of yarn and a quiet evening — and it never really stopped.”
Maker’s quote
Eyebrow tag: MADE BY HAND